Brand creator: Louis Vuitton Louis Vuitton
Been to Paris or Hong Kong to buy LV may have come across such a situation: queue lined up more than 1 hours, told the shopkeeper: "I want to buy the latest Monogram Glace suitcase ...." A result, the shopkeeper just coldly said, " out of stock "or" you can only buy one. " Courtesy is not treated, but still called lady, pink collar family who willingly offer versus only in order to have a symbol of trend and taste. Because its name is called Louis Vuitton (commonly known as LV).
LV able arrogant, yes because the price varies around. Paris into three cheaper than in Hong Kong, Hong Kong than in Taiwan into a cheap 1-2.
The star of the cult of the LV, together with no one and did not know, never at low tide classic pattern, but also created the immortal legend of LV.
About the legend of LV, at least there are two:
‧ First Movie "Titanic" did not capture the footage in 1911, the British cruise ship "Titanic" sinking of the seabed, a salvage landed from the sea floor LV hardware-based cartons, even there is no water infiltrated the semi-drop, LV so famous.
Second ‧ over a decade ago, rumors have个LV customers home fire burned mostly clothing, but a bag LV Monogram Glace exterior was blackened deformation, the items inside are intact.
The good old fire-resistant waterproof
LV waterproof, fire legend, the true extent of it was difficult to trace, but it is not leather or other common skin material, instead of using a canvas, and called Canvas canvas material, plus a layer of waterproof PVC, it is indeed the good old bag and difficult to wear.
In addition to "durable", the hundred and fifty years of history have LV, one specializing in the beginning of the royal family and nobles market, but also to make the brand survive reasons.
LV's founder Louis Vuitton was the beloved wife of Napoleon Queen's tied workers. Napoleon West Dongzheng each review, the Queen's on-call with his suitcase design the best equipment, to prepare for travel needs.
Kings and nobles favorites
In 1854, Louis Vuitton in Paris, own, and its main customers are known at the royal nobles, such as Chanel Lady, Queen and French President in India. And LV designed to help them, are mainly of a large suitcase, a few pieces of luggage can be as many as 50.
This sense of nobility was gradually extended to Hollywood and the entertainment business. Audrey as Princess this in the movie "Roman Holiday" with a LV suitcase away; consciously aristocratic music of Elton are strong, and each tour, all with four, 50 LV suitcase through customs, to demonstrate personal style.
As for Hong Kong and Taiwan stars competing LV purchase the latest styles, the trend has become the leading indicators.
1999, LV flagship store in Taipei, Zhongshan North Road, the opening, in particular, Maggie Cheung and Tony Leung Chiu-wai invited to Taiwan to cut the ribbon, in order to fully understand the effects of star to play a senior brand image. But on the other hand, when Kelly Chen in Hong Kong, fools do not know to back up a fake LV bag, but has also become a momentary joke.
Never cut catch your heart
LV deeply understand a variety of strategies to maintain its legendary, classic, noble worth.
Among them, the pricing strategy is an important key. LV of Forever are not a price cut has never at any discount department store promotions at all times, even with the staff of returning tourists want to talk about feelings, talk about price, it is impossible. The die-hard sales strategy, so that loyal customers can feel at ease with the setting loyal LV footsteps.
LV for any customer with the greatest respect for feelings. To have to queue up to LV, LV hope yes because every customer in the store to enjoy the most courteous reception services, do not want to shop like a vegetable market packed with people like, and to take measures to control the number of customers.
And each have a bag of hand sewing LV, production speed is limited, so LV will be the number of customers to buy goods. Each bag, each of the guests who can only afford one, so as to avoid a bag with the same person was one empty sack.
Top products mahjong box
Now, the LV store in France, but also save the customer tailor-made appliances, travel services, such as travel desk, wardrobe, shoe, or even bed and so on. Recently, the most stunning custom products, that is, Chinese people love mahjong box, loaded with LV box to mahjong, touch twice when they feel that the High!
Hong Kong's well-known trend of the Queen "before she and her on request once the president of LV special for her design of a loaded magazine bag only to her. A final decision on the outcome of LV produced a book for her belt, also used her English name, called Sac Terese.
4 flower-shaped design classic
Today, consumers LV fakes are found everywhere, in fact, started off as early as the LV, this problem has been haunting.
This description except to welcome LV products, but also explained the LV logo skin products, why the reasons for going through so changeable.
1888, LV logo to replace the original square meters, brown stripes, and together with the registered trademark, but still filled with the world of fakes; LV used in the 1896 letters, four flower-shaped, plus or minus the diamond design a new logo, which is famous for its Monogram origins.
Monogram this pattern, in fact, by the nineteenth century when the popular Oriental Art, as well as both decorative and practical effect of the influence of the Nabis School. 4 flower-shaped, and plus or minus two diamonds are the essence of integration. The classic pattern in use for over a hundred years, almost all LV lovers are the first series of entry-goods pattern.
Limited models of global madness
However, in the past do not talk about the trend of classic LV, finally changed the style in recent years.
In 1996, to celebrate the 100 anniversary of the Monogram series, inviting seven limited fashion designer style, in the global craze set off the collection of crazy, so that LV has also realized that the trend of greatness.
1998, LV for the first time to find the American designer Marc Jacobs joined, design vernis series, and even then the development of the past have never had clothes series, LV fashion territory also expanded a lot.
Graffiti this year's series, is the rejuvenation of LV cross-step.
Monogram traditional hardware-shaped cartons production process
Everything as long as an art is the ultimate. From the classic Monogram hard suitcase-shaped production process, we can understand the brand LV, why such a fascination.
Monogram classic traditional hard-shaped cartons are lightweight toughness of Aspen has a frame made of me. In order to be in the best quality when manufacturing, timber cut before the plant is stored in a period of time.
Me box after the enactment of the system master cartons will be covered on each side of the box after a treatment plant of lightweight canvas, and adhering to the non-use of many pieces of canvas collage, so that the surface of one suitcase to be more smooth and waterproof.
Hard suitcase each have a special brass safety lock, and lock as early as in 1890 received a patent. Each lock has its own password, if the owners have more than one hard suitcase, LV can also provide with a password lock, as long as the use of a key can open all the suitcases.
1. To Aspen made me box. 2. Evenness on the adhesive.
3. Border Micronesia fixing copper-induced reinforcement. 4. In a corner easy to collisions, in particular brass nails locked.
LV rigid travel wardrobe.
LV totem codec
In addition to showing superior cortex of the original skin texture (Natural Cowhide), as well as crocodile skin, ostrich skin or lizard skin, such as rare珍异Series (Exotic Leather) outside, LV totem are several well-known brands in the classic classics, worthy of recognition cooked Hutchison.
Founded in 1888
■ Damier
Characteristics: deep mud brown and yellow plaid, from Louis Vuitton's son Georges Vuitton created the first logo of the brand into the canvas. Subsided in 1996 after a long time to celebrate the 100 anniversary of the Monogram, Damier re-launched a new version of a classic tribute to the LV, the following year caused by whirlwind immediately became the main route merchandise.
Autumn and winter 2000 in order to dye hair calf launched Damier Sauvage. Damier Vernis: Mavericks smooth and embossed surface from staggered.
Founded in 1896
■ Monogram
Features: overlapping "L", "V" letters, 4 flower-shaped diamond pattern of plus or minus, by the late nineteenth century the wave of the impact of Oriental Art. Similarly created by Georges Vuitton, one after the introduction of color to become the main force, to be welcomed so far.
Monogram Vernis: designed specifically for women. Including beige, blue, silver gray, green and pink and other bright colored calfskin texture paint. Monogram Satin: appear in and accessories.
Monogram Glace: Originally designed specifically for men. Dark brown calfskin enamel painting. Mini Monogram: single for material, design of smaller, previously only blue, cherry red as well as the newly launched red khaki color.
Founded in 1920
■ Epi
Features: dual-embossed wheat design, excellent waterproof and difficult to scratch, there are black, brown, green, blue, red, yellow and gold, such as seven-color.
Epi Zelda: continuation Epi embossed texture, but in particular to deal with bi-directional embossed, shiny gloss to show three-dimensional modeling.
Founded in 1993
■ Taiga designed for men. Color: dark green and dark brown.
2001: launch of a smooth matte style.
Events Legend
1821: founder Louis Vuitton was born in the eastern French province of Franche-Comte.
1837: 16-year-old Louis Vuitton leave their homes and go to Paris for the aristocracy to pack up.
1852: Napoleon III ascended the throne, Louis Vuitton was elected Queen of the Queen's tied workers, then into the upper reaches of society.
1854: the first leather shop (Paris).
1885: The first overseas branch (London).
1900: Louis Vuitton's son to inherit his father's Gorges Vuitton, the luggage diversification, including the introduction of me hanging clothes, shoes
Boxes and hat with me.
1901: Steamer Bag appearance package are the pioneers of modern soft design.
1914: Fair in Paris, the Champs Elysees to open the world's largest leather goods store, which later became the LV store sales expansion of the world
The core network.
1920: the disintegration of feudal tradition, the world set off an upsurge of tourism, LV customers including many celebrities aristocrats, such as his wife, Chanel, India
Queen and French President, etc.. Whenever they travel, the number of baggage up to 30-50.
1924: Georges Vuitton to design a multi-purpose package Keepall become long pincushion the originator of modern luggage.
1931: Georges Vuitton, son Gaston, a variety of well-designed cabin luggage and tableware to allow passengers to board aircraft,
Design can extend the light suitcase.
1932: LV official debut, named Noe (derived from the Bible the name). It is said that was because want to send to the five bottles of champagne
Friend, come up with any suitable bag costumes, they are designed under the narrow width of the leather bags, pocket and then tied a.
1936: for the famous conductor Leopold Stokoski designed and named after his family name luggage, like a mini "activities to do
Public rooms. "
1954: 100 anniversary of the start, will stores by tourists intensive Li Champs Elysees, moved to senior professionals goods sold near the Arc de Triomphe,
This is our world-famous LV.
1984: in Paris and New York stock market listing at the same time. Agents for the first time by the introduction of Taiwan, in Taipei Dunhua South Road junction and Love
The establishment of the famous store.
1985: to become a holding company, and travel goods and leather goods, such as business, to its subsidiary company Louis Vuitton Malletter
. In addition, with the Spanish leather LOEWE family cooperation and the development of all its overseas business.
1986: the first pressure Epi leather series, just launched and by the global attention.
1987: in March the acquisition of Veuve Clicquot Group, which owns Veuve Clicquot champagne and Givenchy perfumes. The same year
September, LV and Hennessy (Hennessy) merged to become the world's largest boutique group LVMH (Louis Vuitton Moet
Hennessy).
1989: Paris Avenue Montaigue54 global image store opened, replacing the old shop in the same district.
1990: started to brand all-round forward, apart from leather, but also develop various types of products, blankets, clothing and pens and other merchandise surrounding.
1996: To celebrate the 100 anniversary of the creation of Monogram Series Memory, invited seven design design a limited edition Master section.
1998: Master Marc Jacobs clothing joined published Vernis Line won Mantang color.
1998: joined the ranks of apparel products. World Football Cup held in France, LV in order to tie in with the "hometown" important event, especially refined
3000 football Monogram limited, resulting in panic buying.
1999: Founded in Zhongshan North Road, Taiwan, the global image of shop opening series for the first time the introduction of mounted men and women.
Louis VuittonSteamer Bag is a result of a pioneer of modern soft-pack design. Keepall multi-purpose package, become a long pincushion the originator of modern luggage.
The trunk length, width and height respectively 94,45 and 41CM, for a two-tier shelf, three storage of documents and scores of drawers, and a door with the same length of folding desk. British designer Vivienne Westwood creation palace-style "false bottom" pockets.
Taiwan Top section
■ Pochette accessories
Over the past three years, this very popular in Taiwan. The most popular when, a year can sell four or five hundred, while also maintaining the current two to about 300. (NT $ 6,400)
■ Nalita 24 heures4
Was nicknamed "toast package" (Toaster) of Nalita launched more than a year, from the warm end of last year. Due to popular handbag style, coupled with the exercise gym is rampant and a larger capacity and can be dressed up some clothing and shoes wash this style, it began to slip.
How to identify the authenticity of
LV very many of the counterfeit goods, and counterfeiting technology to the point where high degree of technical proficiency, but between the true and false, or has clues to be found. Of course, if the store to buy LV, naturally do not have to worry; As for those mentioning a fake person running the streets, but also do not think that other people do not recognize them!
A look Labels
True: LV and origin not only a clear imprint in the leather tag, but also has a three-dimensional sense.
Pseudo: only simple tags, the effect of embossing fuzzy.
B touch texture
True: Monogram canvas material has a certain thickness, hand-bags are also feeling the texture of embossing and downs.
Pseudo: material goods do not really pay attention, LV BAG, as well as the printers are relatively smooth edge.
C car suture
True: "neat, straight, harmony" suture when cars are the basic requirements of the end of the first connection can see about the place.
Pseudo:on percutaneous suture messy car, left pinhole, lathe worker skills or skilled enough attention.
D skin-side shape
True: Where style with a belt, a belt was on the tail end of a certain sharp-shaped liner.
Pseudo: fake end of the belt has been pruned into the general purse of "U" type.
Maintenance and repair tips
In the humid climate of Taiwan, maintenance LV leather is the best way to keep dry and avoid moldy.
Usually store the salesperson recommends that guests will not help oil leather, because leather contains natural oils, prolonged use of natural honey seeping presented color, most are charming.
As for repair parts, the most common problems found are zero wallet zipper head off, if re-replacement of a zipper, then the price is about 500 yuan; and replace the inside is a 800 yuan or so, but if style is a rather unusual one, involving to conduct complex, will be extra.
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