Brand creator: Fendi Fendi (Edoardo Fendi, Adele Fendi)
Shortly after the end of World War I, Adelaide ‧ out Kazem Ms. Grand has opened in Rome for a city dignitaries and Hollywood actress for fur coats design set of "leather fur stores," the shop is well-known around the world today --- FENDI boutique predecessor of the Kingdom.
Fur started to FENDI, is a start from the creation of a matriarchal family business as the center. When the second generation of the five daughters are in full operation after the family business will be successful FENDI Strip into the international market. Silvia Venturini by one until now for the third-generation successor to take over after the 80-year history, following the PRADA, GUCCI after, FENDI more became the turn of the century, but also a symbol of Milan popular fashion.
FENDI family friend Karl Lagerfeid (‧ Karl Lagerfeld), in 1965 until his granddaughter took over Silvia, has been responsible for FENDI fashion design job, then Lagerfeid or continue to play an advisory role to assist in the design direction, have become so FENDI High quality and fine taste of a big hero symbol.
Faced with opposition from environmentalists, has always been to focus for the development of fur FENDI rethink the future direction of development, designers try to Silvia flu pandemic on the costume design add a lot of satin, and precious stones shining knitted material, Although a reduction of the use of fur, but no less FENDI luxury fur garments from the momentum.
FENDI watches, leather, leather goods in recent years, Taiwan has become the popular choice for women who are often inadvertently appear in FENDI clothing, accessories and other details of the double-F logo is even more one eye for bright, many changes in material can be provided as the back can be hung on the wrist between the elbow and diverse design, but also to meet all the different preferences, and clothing with perfect.
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