Rich secretly afraid to buy luxury brands

U.S. economic recession prompted the rich to buy brand-name covertly to avoid the streets. The rich and businesses that cater to the wealthy, reduce spending and dilute the rich, has become increasingly common, and even has become fashionable. 

Retail experts say the phenomenon is the extravagant "Shame" (luxury shame) or a low-key luxury. From Beverly Hills Rodeo Drive boutiques Street to Fifth Avenue in New York, this means one thing: the brand-name labels hide. 

Some shopping in the upscale shopping checkout asked shopkeepers to goods bought into the whole white paper bag; others hope the stores to purchase expensive clothing and jewelry shipped Door-to-Door, so that they can not talk about any bag out shop. 

New York super-rich shopping assistants and stylists Barry (Lucyann Barry) said: "The rich people feel that this time over money, to mention a Louis Vuitton or Chanel shopping bags to go home, it is inappropriate." Barry Recently, a customer for the 1200 U.S. dollars to the Gucci handbag gift package sent to her home to avoid her family discovered that she bought. 

However, despite the economic recession, the rich will remain in the eyes of most people is a big-spending lifestyle, such as high-end restaurants a few hundred dollars spent dining, shopping and waves throwing thousands of dollars. The only difference, and now some of the rich specifically to make them look more like ordinary people. 

New Jersey, the owner of a small factory Douglas said: "I try to cover up a little more." Douglas, a luxury spending is and his family vacation to the Bahamas, even though he still wanted to go this year, but plans to a commercial airliner, but do not take a private jet. 

Owns a nightclub and two restaurants Jones, are no longer spent 1000 U.S. dollars and family suites, but to spend 400 U.S. dollars to live ordinary hotel room. He is now a business trip is no longer ride a private jet, but CoGoJets to participate in the "jet set high by" services. Jones said: "We are many people to reduce overhead, not only because of the need to do so, but also because we think this is the right way." 

In addition, the fashion consultant Burke pointed out that the fashion industry itself appears to have a new wave of rich low-key fashion in the awakening of luxury, and this means that fashion would be the introduction of more low-key colors and printing. Regular series of Hollywood party last year, a rare only a few games to do a holiday party.