EOTO accurate take advantage of China's fashion trends

With the global garment industry competition intensifies, the focus of the apparel industry to Asia from Europe and the United States large-scale transfer. Refers to the transfer of foreign brands is not just a production base, but also their all-pervasive market penetration. Foreign businesses to China's understanding of popular culture and consumer psychology pulse to enter the domestic market as their new upgrade means, through the promotion of the right remedy for clothes, they take part in the extent of the domestic market is steadily deepening. Such as the recent rise of EOTO apparel factory stores, is one of the representatives. 

     EOTO through the Chinese market research and strategic multi-accurate grasp of China's fashion trends, marketing system, circulation patterns and service system and other related elements, for the China market-specific factors, will be the successful operation of the international market system transplantation China, portrait of the introduction of a number in line with the needs of Chinese women EOTO apparel factory stores, set the brand, price, publicity and promotion, marketing, management strengths in a below the stores, shopping malls, clothing shops attack shocked the market price, to create Chinese women dressing program designed to let the Chinese women to become fashionable in Asia and the world model. 

     In addition, the domestic consumer spending levels gradually divide, making a group of young advocates sports fashion consumer groups were also optimistic about the foreign businessmen, they have a keen sense of smell at the same time stylish and avant-garde concept of consumption of high quality and personalized clothing Fashion has a great interest and demand. Many foreign countries to 25 ~ 35-year-old target consumer group for the leisure, sport, outdoor clothing brand have appeared in recent years the rapid development of the French brand is Iecoqsportif to attract young consumers, one of the characteristics of the brand. 

     Business people as represented in the high-level increase in the number of consumer groups, but also a firm of foreign brand to take root in China's confidence in their ability to buy, taste and fashion, foreign brands saw the "new rich" of the consumption potential, will exquisite craftsmanship transplant to China. BELVEST the company's high-end Italian men's all handmade using high-end fabrics from the past, these exports the United Kingdom, the United States suits now come to China, and the company's general manager for products in the Chinese market very confident. Optimistic about the same mid-level consumer groups from Hong Kong, China, South Korea's apparel brand. Consumer groups, the growth and huge market demand for foreign brand apparel in depth to provide an opportunity for the Chinese market, they also lose no time in targeting those with high spending power groups. 

     Coincidentally, except a few have begun and the Chinese brand enterprises, there are quite a few foreign clothing brand has the intention. BELVEST company's staff told reporters that they hope and Chinese garment enterprises to turn Italy's superb production technology to China, and has already started operation. Through such cooperation, international brands to enter the Chinese market, while domestic enterprises are also harvested from the international level of management experience and brand control means, for the further development of China's own brand experience, thereby speeding up the overall domestic enterprises growth, which benefit both sides of the model is currently being adopted by domestic enterprises and international brands to be evidence of cooperation.