Brand creator: Yves Saint Laurent (Saint Laurent)
In 1939 was born in the French colony of Algeria, an early age had a very keen interest in fashion, very fond of painting design
Fig. Live in his small town, Dior (Dior) is reputation, so the dream can become a Saint Laurent
Such well-known designers.
Clothing is not elegant, but in the expression of "For Yves Saint Laurent. The demonstrated cross-era charm, fashion ring powerful heavyweight designer Yves Saint Laurent, Paris, France for the lay for the fashion capital of the situation in credit, with the artist's wave
Diffuse nature of handle for accurate color, a bold challenge to the secular style, his appearance, in order to fashion a new injection of new momentum, so that the total live up fashion.
August 1, 1936 in French North Africa, Algeria was born, as the family-owned aristocratic descent, their ancestors engaged in legal career, his father operated film production with the insurance industry is a very successful businessman, so from an early age Yves Saint Laurent that is a good well-off in the background family growth, the ready availability of servants to wait on, take part in a never-ending luncheon High speed, these upper-class social life, Yves Saint Laurent quite accustomed to, so there is no lack of contact with the process of growing up opportunities for high fashion jewelry, with the passage of time since brewing for a cumulative fashion enthusiasm.
17-year-old when the Yves Saint Laurent, to fashion alone - Paris, so he began to study watercolor painting with the United States have formal contact, but soon transferred to the clothing field painting, in 1953, he highlighted the excellent sketch Let him create the International Wool Secretariat in Paris Medium expose Tau Kok, was third in the excellent results, the following year, he again won a black dinner suit the session title, due to him at that time only 18-year-old, so particularly eye-catching, and cause well-known fashion magazine Vogue editor-in-chief of the fans, thus the use of its design, when Yves Saint Laurent high school graduation, Vogue magazine hired him immediately as a graphic designer. Honed in fashion magazines a year later, he left the Vogue, 1955 entered its heyday was in the midst of the fashion designer Christian Dior's work, began to demonstrate his exceptional design creativity, the performance was extraordinary, even before beginning to take over design functions, Yves Saint Laurent's design can be achieved within the standard of Dior, the second year, nearly one-third of the Dior fashion, both are out of the hands of Yves Saint Laurent, and therefore 21 years old, was promoted to technical instructor, but his mentor, Christian Dior is the Enlightenment in the same year (October 24, 1957), passed away, Yves Saint Laurent had in grief at the same time of the year to take over Dior Fashion Design Council published the heavy responsibility, the result Therefore one fame, fashion media in the title of Christine II to praise his ability, no doubt, the 21-year-old golden boy of fashion, chief designer of Dior immediately into the choice of and continued until 1960.
But Yves Saint Laurent fashion the road, because of the outbreak of World War II have been recruited into military forces, but are shy and introverted, he can not afford to abuse the spirit of the army, resulting in expensive mental collapse and was transferred to a mental hospital convalescence Yves Saint Laurent since his life had as partners with the drugs. After retiring, while Yves Saint Laurent is still to return to DIOR, but time is short, in 1962 and close ally of Pierre Berge together to create their own fashion kingdom, after the establishment of the first brands debut has caused great cyclones, such as at the time published sailor clothing, lines such as tulips, are becoming a fashion in the new look, which also allow the upper class has always been regarded as the prevalence of exclusive fashion system, were destroyed completely disintegrated, and promote the beginning of civilian clothing. Yves Saint Laurent for the fashion industry is concerned, like a walk in the front of the advanced elements of reform, he observed that the changes of time, but also the courage to challenge traditional authority, innovation of new lines, from 1957, Yves Saint Laurent designed tulip lines , bell-bottoms, skirts horn line, Cavalier loaded, Robinson, equipment, boots, hippie loading, neutral loading, straight this is still the creation of many popular designers of the main sources of inspiration, has followed the situation Huichun frequent.
By 1966, pants has become a symbol of the brand are YSL style, in addition, Yves Saint Laurent is also advocating for women the courage to give up bra, for example, nearly naked through the design of the dress or the jacket can be single-lens materials to promote such an atmosphere, in 1971, Yves Saint Laurent will have 46 stores to prove that female compatriots love to support him. In 1976, Yves Saint Laurent during the peak period of unprecedented access to the implementation of a series of international characteristics Cossack village collection, while containing gypsy-style, India, the Caucasus, Slavic, Turkish and other styles, Saint Laurent's clothing to reveal from his history, art, literature love, but also reflects Morocco, China, Japan, Spain and other exotic features multiple, entered 80 years, Yves Saint Laurent has become such as icon-like status, claiming without a few of the relevant awards, 1982 American Fashion Designers Association was awarded Designer of the Year honors in 1983 for his museum in Moscow organized a retrospective of 25 years, won the 1985 Oscar's awarded special awards in recognition of his years in the field of clothing for Lifetime Achievement.
However, people's aesthetic standards from the 90s and entered another phase, gradually moving closer towards a minimalist route, Yves Saint Laurent is still indulging in the use of sophisticated design and elegant style, fashion person caused a lot of questions, if Yves Saint Laurent is still a closed mind, it is bound to cause him the cause of the crisis, in 1993, Yves Saint Laurent's work carefully to create Berge partners GUCCI Group with the opportunity to get to know, from 99 until after the end of the period, rumors are all over the media for the future of YSL helmsman have speculation, and finally chose Pierre Berge and GUCCI Group's Union, and assigned GUCCI creative director of TOM FORD to YSL at the same time as the clothing line "left bank" (Rive Gauche) the design of power, to return to popular YSL brand front and Yves Saint Laurent and Pierre Berge will continue to dominate the senior set uniform series of business planning, while Yves Saint Laurent for Tom Ford's White do not agree with, in January 2000 also show a mixed review of published, but is also true that the completion of Tom Ford Brand new life's mission to enable rapid re-YSL are expected to return to the mainstream brands.
Regardless of future development, Yves Saint Laurent is still the fashion industry, one of the best-known brands, not only in the performance of clothing worth noting that its territory is also extended to accessories, perfumes, cosmetics skin care products, watches, eyewear, accessories, etc. , although the main differences Jiangshan, but Yves Saint Laurent's spirit will live forever and are a classic.
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