Brand creator: Burberry silk Bai-li
Burberry's most symbolic representative of the "lattice pattern," are available in 1924. Although the original jacket in the pattern are, but since 1967 the Paris fashion shows, to be used in the Umbrella logo, the then leapt to the table. Then launched in lattice pattern of the scarves, bags and so on, are now widely used in hundreds of merchandise.
Both practical and fashion of the English brand Burberry, exclusive fabrics, classic plaid, generous and elegant tailoring, it has won the hearts of countless people.
1853 Birth of Thomas Burberry, in the cloth shop as an apprentice, 21 years old, he decided to own, in the creation of the United Kingdom Hampshire haberdashery shop, which also wrote the first page of Burberry.
1879 Burberry developed a fabric: gabardine, also Burberry at this time to win U.S. recognition. Saying that the emergence of this fabric are such - Thomas Burberry noticed that the shepherd and the farmer, wearing a smock, there were qualitative Ma wonderful characteristics, he decided to learn from their experience. After a series of studies, which he kept secret the unique approach, made of a wrinkle waterproof, breathable fabric wear. Thomas Burberry name to this cloth gabardine, and thus the word as a registered trademark of Burberry up to 40 years.
Even today, Burberry production of lightweight, waterproof clothing is still a secret method. In 1891, Burberry London, than in Canada near the Plaza Deli opened a branch, has followed and consolidated its original style.
Burberry before becoming a fashion brand has always been a more practical brand, until the late 19th century, it is in people's outdoor apparel accounted for the mainstream. In the late Victorian and early Edwardian, Burberry almost all outdoor sports for the production of specialized waterproof clothing and, including golf and archery Ms. clothes, men's tennis equipment, fishing equipment, as well as mountain climbing, skiing, riding clothing such as cycling. Even in the First World War in 1914, the British officers were also wearing Burberry specialize in the production of anti-wind and rain suits, which formed a kind of warfare Burberry clothing style and thus achieved the ultimate: the distinctive badges, with the cuffs Browne , between the collar button, deep pockets, the pockets of anti-wind and rain cover and attached to the metal ring. It is estimated that during World War II has more than 50 million British officers and men are wearing Burberry's.
The early 20th century, Burberry launched a number of occasions, respectively, applicable to a variety of sports attire, so that favorite outdoor activities, to provide different options. With excellent wind and thermal insulation features, it has once again become an explorer and the first choice for the flight home. Roald Amundsen with a Burberry dress will set foot in Antarctica, becoming the first person to visit the Antarctic, he not only Burberry Chan-edge world of ice and snow are in the companion, but also on the local left a Burberry tent. Later Sir John Alcock and Arthur Brown set degrees of success over the Atlantic record, wear the Burberry clothing.
Burberry's image to know than from a Hollywood spy movie. The earliest and most successful example is: Frederick Frye Paul Kerry in the film "North African spy video" in the war dressed in suits; Audrey Hepburn in "Breakfast at Tiffany's" in the rain wearing a Burberry loaded; Of course, this clothing also Spyware is often associated with the same date and the phrase, so spyware film and ultimately, its overall figure. In addition, in the "Kramer and his wife" in the wearing Burberry Lane universal "Wall Street" to the city loudly called the Mike Douglas Yu.
In addition, by the camel color, black, red and white combination of plaid, Burberry is almost representative. This was in 1924 plaid Burberry raincoat lining series design, but now it has become a classic Burberry logo.
New Attraction past several decades, Burberry mainly in the production of raincoats, umbrellas and scarves with? Main, and now, in magazines and other media, we can see its long-staple plaid scarf and all kinds of wedding dress, make a new attempt . Are the mastermind behind the scenes in 1998 was hired as Design Director and head of Roberto Menichetti. His purpose is to: the interception of Burberry in the essence of traditional costumes in order to better develop a new generation of products. Menichetti will expand the scope of his creativity to the ladies, skirts, accessories and men's suits on. Burberry for a new image will be made public, Menichetti also specially hired photographer Mario Testino, and launched a "rock with the Crown" of the more humorous promotional activities. Today, 55 major cities in the world to open a number of Burberry stores, the main person responsible for Rose Marie Bravo said she will spend several years to realize her dream of Burberry. Let us wait and see!
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