Been to Paris or Hong Kong to buy LV may have come across such a situation: waiting in line for more than an hour, told the clerk: "I want to buy the latest Monogram Glace suitcase ...." A result, the shopkeeper just coldly said, " out of stock "or" you can only buy one. " Courtesy is not treated, but still called lady, pink collar family who willingly silver platter, only to have a symbol of trends and tastes. Because it is the name of Louis Vuitton (commonly known as LV).
LV can be arrogant, because the price varies around. Paris III into cheaper than in Hong Kong, Hong Kong cheaper than Taiwan into 1-2.
The star of the cult LV, coupled with no one and did not know, never at low tide classic pattern, but also created the immortal legend LV.
With regard to the legend of LV, at least there are two:
A ‧ film "Titanic" did not capture the footage in 1911, the British luxury cruise liner "Titanic" sank Harbor, a salvage landed from the sea floor LV hard suitcase, even not infiltrated the semi-drip water, LV so famous.
Second ‧ over a decade ago, rumors have a LV customers home fire, clothing mostly burned, but a bag LV Monogram Glace exterior was blackened deformation, the items inside are intact.
Waterproofing of the good old fire-resistant
LV waterproof, fire legend, the true extent of it was difficult to trace, but it is not leather or other common skin material, instead of using a canvas, and called Canvas canvas material, plus a layer of waterproof PVC, it is indeed the good old bag and difficult to wear.
In addition to "durable" in addition, there are hundred and fifty years of history LV, beginning on the market specializing in the royal family and nobles, but also to make the brand survive reasons.
LV's founder Louis Vuitton was the Queen's beloved wife of Napoleon tied workers. West Dongzheng discuss each of Napoleon, the Queen's on-call with his suitcase design the best equipment, to prepare for travel needs.
Kings and nobles favorites
In 1854, Louis Vuitton own in Paris, its main customers are well-known royal nobility 1:00, for example, his wife, Chanel, India and France's president. And LV designed to help them, are mainly of a large suitcase, a few pieces of luggage up to 50.
This sense of nobility was gradually extended to Hollywood and the entertainment business overseas. Audrey as Princess this in the film "Roman Holiday" with a LV suitcase away; consciously is aristocratic music Elton John, each tour, all with four to 50 LV suitcase through customs, to demonstrate personal style.
As for Hong Kong and Taiwan to buy LV star of the latest style, the trend has become the leading indicators.
In 1999, LV flagship store in Taipei Zhongshan North Road, the opening, in particular, Maggie Cheung and Tony Leung Chiu-wai invited to Taiwan to cut the ribbon, in order to fully understand the effects of star for a game of high-level image of the brand. But on the other hand, when Kelly Chan in Hong Kong, fools do not know to back up a counterfeit LV bag, but has also become a joke 1:00.
Never cut catch your heart
LV deeply understand a variety of strategies to maintain its legendary, classic, noble worth.
Among them, the pricing strategy is an important key. LV Forever the leather is not a price cut has never at any discount department store promotions at all times, even frequent customers want to talk about the situation with the staff, talk about price, it is impossible. The die-hard marketing strategies, so that loyal customers can feel at ease with the setting loyal LV footsteps.
LV for any customer with the greatest respect for the feelings. To have to queue up to LV because LV hope that every customer in the store to enjoy the most courteous reception services, do not want to shop like a vegetable market packed with crowds like, while the number of customers to take control measures.
And each have a bag of hand-sewing LV, production speed is limited, therefore LV also the number of customers to buy goods. Each bag, each of the guests who can only afford one, so as to avoid a bag with the same person was an empty sack.
Top quality mahjong box
Now, in France's boutique LV, but also save customers tailor-made appliances, travel services, such as travel desk, wardrobe, shoe, or even bed and so on. Recently, the most dazzling custom products, that is, Chinese people love mahjong boxes, loaded with LV box to mahjong, touch think twice when the High!
Hong Kong's well-known trend of the Queen "before she and her, it had asked the president of LV, she designed specifically for only a leather bag loaded magazines to her. A final decision on the outcome of LV produced a book for her belt, also used her English name, called Sac Terese.
4 Hanagata classic pattern
Today, consumers LV fakes are found everywhere, in fact, started off as early as the LV, this problem has been haunting.
This addition to the welcome LV products, but also explained the LV logo skin products, why the reasons for going through so changeable.
In 1888, LV logo to replace the original square meters, brown stripes, and together with the registered trademark, but still full of counterfeit goods in the world; so again in 1896 LV letters, four flower-shaped, plus or minus diamond design a new logo, which is famous for its Monogram origins.
Monogram this pattern, in fact, by the nineteenth century when the popular Oriental Art, as well as both decorative and practical effect of the influence of Nabis School. 4 Hanagata and plus or minus two diamonds are the essence of integration. The classic pattern in use for over a hundred years, almost all LV lovers first entry of goods pattern series.
Limited models of global madness
However, in the past do not talk about the trend of classic LV, finally changed the style in recent years.
In 1996, to celebrate the 100 anniversary of the Monogram series, inviting seven limited fashion designer style, set off in the global collection of crazy boom, let LV realize the trend is also greatness.
In 1998, LV for the first time to find the American designer Marc Jacobs joined, design vernis series, and even then the development of the past, there has never been a clothing line, LV fashion territory also expanded a lot.
Graffiti this year's series, is the rejuvenation of the new inter-LV step.
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