Working hearts of the most representative of the style edge

Recession makes the haze from all walks of life followed by consumer budget tightening, according to "Cheers" magazine released the latest "Taiwan office workers ideal boutique brand survey" found that 6 percent of people buy products to reduce the budget by about 5 thousand dollars less; most Taiwan office workers favored brands, including BURBERRY, ARMANI and so on, Japanese car TOYOTA veteran also affirmed, as actress Maggie Cheung and entrepreneurs Yan Kai-tai was selected the best style of the minds of representatives of workers. 

 Survey, even though they pay cuts and layoffs frequent case, up to 8 into 3 office workers in the past one-year buy products, this also indicates that consumers buy high-accuracy variable, more difficult to easily pull out their wallets. Hong Kong, Li-Chuan, director of consumer research media companies analysis, the way consumers buy, from the past 2 months of observation period was extended to 6-9 months to gain the upper hand, or second best, from the A-line brand turn to select the B line of cheaper brands. 

 The survey also found that office workers yearning for quality reasons, consider boutique near 5 into on behalf of an individual with unique tastes, but they buy at the selection of brands, the emphasis on quality and price is still more important than design, popularity, showing a rational aesthetic considerations than Satisfied emotional needs. 

 Human desire for products is usually self-consciousness is inseparable from the show, and often required the use of the brand through the daily life of shaping, as the best style of the spokesman for white-collar workers, respectively, to the Hong Kong movie star Maggie Cheung and Yulon Group CEO Yan Kai-tai was favored, while the analysis The survey also found that the higher posts, and more emphasis on professional color figures, such as Yan Kai-tai, You-Bo and Maggie Cheung are in their respective fields have 1 days. 

 "Cheers" magazine for men and women clothing, bags, watches and automobiles, 5 large items selected "ideal workers boutique brand", BURBERRY favorite brand for women, men GIORGIO ARMANI brand to win, LOUIS VUITTON won packet Wang, JAPAN SEIKO brand watches high for quality assurance, TOYOTA Price is really good performance, compared with most consumers want to buy the car brand. 

 "Cheers" magazine network for all walks of life survey time for December 8, 2008 to January 5, 2009, for a total recovery of 3694 questionnaires were distributed, copies of valid questionnaires for 3591. Participants in the average monthly salary of 4 million yuan accounted for 4 into 3, while others have a monthly salary of more than 100,000 more than in high-end director.