"First-class design, a second-class fabrics, third-rate prices." Up to several hundred dollars, even tens of dollars, you can have the LV, Chanel, GUESS designer brands such as "work", and this is the charm of parity fashion brand! A lot of variables in 2009, saving into the world's largest fashion, from the First Lady to the various stars, were the supporters of parity habits, parity so that the beginning of the year in 2009 to become nameless small.
Michelle - Obama
Abroad
Parity set off the wave of fashion circles
Recently, a fashion website claimed the United States, the United States First Lady Michelle Obama ‧ at Obama's inauguration day, on one occasion, had to wear a name "BandolinoBerry" cusp of the mid-range black high-heeled shoes, At the United States caused by the wave of hot purchase. It is understood, "BandolinoBerry" The shoes all from Chengdu, China, currently in the United States has been selling 500,000 pairs.
In North America, the film's Hollywood, "Confessions of a Shopaholic," although the movie and "Sex and the City" are the same clothing stylist, but "Sex and the City" and the logo everywhere luxury is different from the drama of a heroine Coming under a scenario with short skirts and pink dress together, are PatriciaField a shopping mall in Japan Amoy out, add up the total price of only 100 U.S. dollars, but the hands still GUCCI bag " Sex and the City "heroine of more than 400 U.S. dollars to wear high-heeled shoes, walk the streets of New York style, some critics think, PatriciaField itself and decide on parity start walking route.
Parity is not just mid-range brand of secret weapons, a lot of big names in 2009 also at parity Express ride. There is media coverage, LV Design Director Mark ‧ Marc Jacobs's own brand of fun to launch 60 rings, 70 million gold heart-shaped mirror; H & M launched the Masters Series, so 99 yuan to buy a Kawakubo-ling Clothing is no longer wishful thinking; AlexanderMcQueen Lane Crawford with big-name designers such as top-level launch limited edition cotton T shirt, the Hong Kong dollar price of only 200.
H & M flagship store
Domestic
"Cheap fashion" For domestic brands
To ZARA, H & M, Gap, C & A, as represented by low-priced brand-led force in fashion circles, these four fashion retail giant also known as the "four parity fashion brand killer." Such as brand has the following characteristics, update quick, low prices, goods-rich, large and comfortable store. Britain's "Guardian", said once these "fashion brand" as "McFashion", the prefix Mc from McDonald's, which means have a McDonald's Express-style.
In August last year, Shanghai Fashion Co., Ltd. Chairman Metersbonwe Zhou Jian in an interview with reporters, said Metersbonwe A shares to raise funds after the listing of the vast majority of marketing network will be used to speed up the construction and expansion of the average shop area, speech disclosed and want to "fast fashion" known international brands such as ZARA rivals.
After six months, call the reporter Metersbonwe Shanghai Garments Co., Ltd., the answer is currently Metersbonwe apparel from design to time-to-market for perhaps more than 70 days, the domestic goods of the apparel industry turnover is approximately the number of days more than 180 days, but with ZARA and H & M's more than 20 days have the gap between the goods turnover. For the gap, Zhou Jian said that the garment industry do not have too much technology, too many complex things, are some of the details, and some refinement of process integration problem, so catch up with international parity domestic brands still have a chance to fashion stores.
Emily Mak
Circle
Stylist star burst parity clothing
Early in 2009 for low-priced fashion circles blowing wind posture, well-known stylists consider not only the wind parity are popular, and even creativity has always known there is an alternative London Fashion Week, has also been evaluated as a conservative style, in fact, conservative means classical, so no special design, you can continue to pop the next quarter, saving the production costs significantly.
Star claimed some friends around, life is also a supporter of parity vogue. They normally enjoy in a more ordinary people like the same horn at Amoy small store objects. Say, a well-known Beijing-plane models, images have mixed the United States, but life is not particularly pay attention to her dress, and some ordinary clothes to "mine" and estimated that the street girls are not worth wearing.
said that the star is no shortage of expensive things, they meet, you will not talk of how much money bag, onto the clothes are bought where. Maggie Cheung has so many big-name sponsors, she was also on weekdays only enjoy the easy
Jeans and T shirt. Na Ying has been photographed so go buy a cheap supermarket put the bamboo dumpling, Mai Li discount area, are normal. In Beijing, the star of the parity frequented lots are built outside the soho, Sanlitun's 3.3 and Xiushui Street.
revealed that its own circular drive or even take part in party, do not wear very expensive big names go. In his view, a number of formal occasions, the whole body have nothing to do with parity, but the bags and accessories with a little heart. If they really want to be a fashionable investment, bags and jewelry can select big teeth and a classic article.
Bargain Style
Outside
Xi'an person playing the "Fly's" tie the price trend
Although the international parity has not been landing stores in Xi'an, but in Xi'an Tatsu fashion business people can use the opportunity to flying there is parity vogue go big city shopping.
Media practitioners croco parity is big fans of her use of business opportunities in Hong Kong to buy ZARA, in Shanghai to buy H & M, bought in Singapore Mango, appears at croco, H & M casual attitude towards the younger section, ZARA is loaded and casual wear are very complete, Mango in between, not too impressed. T shirt one hundred yuan, more than 200 yuan a pair of shoes, a jacket 500 odd dollars, a very good, also look good in more than 200 yuan only trousers, shirts, such as around 300 yuan, 700 yuan or so small a suit, really zoned count. Her favorites even a silver pants, more than 300 yuan, but is definitely big production style, because there is so many temptations, for each mortar flower are more than 2000 yuan a normal thing, but still feel that the material super - value for money.
Yuanyuan foreign white-collar workers in Shanghai, more than 200 yuan to buy a pair of H & M shoes, jujube red, take black stockings are a very good-looking; beauty Sara at Shanghai H & M, half an hour selected six earrings and 3 necklaces , spent a total of more than 200 yuan; in their view, go to "cheap fashion" stores, in addition to reasonable prices, where the Service is also very unique in that their own DIY. Guests can take up directly from the shelves of Italian clothing go fitting room try, SIZE and color have questions to staff consultation, there is no staff personal services and big-name staff indifferent expression, and the atmosphere was very pleasant relax, that is, do not buy do not think sorry.
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