Economic downturn, in the face of hard times, the Japanese life, not only to live-saving, reduced expenses, young men do not buy cars, advocates do not buy women fashionable to show off their LV.
Xinhua comprehensive report, Japan 24 or more young employees about 48% are temporary workers, these young people facing the worst employment situation, are often reluctant to make extravagant consumption. They usually lack the desire to buy a car.
Japan survey last year found that Japanese men aged 20-30 have 25% of them are willing to buy a car, while in 2000 this proportion is 48%. Japan's domestic car sales led to a sharp decline, a drop of more than half in 1990.
Young Japanese women have begun to abandon their love for High Fashion Products. For example, in 2008, Louis Vuitton sales in Japan fell 10%. For this reason a lot of early and advanced fashion brand launched activities to promote discounts.
Fashion enjoy time constraints of the Japan Youth-on-hand, have to consider the price to buy things. An old 20-year-old female university student in Tokyo, said: "I did not spend a lot of interest in a lot of notes, as long as my life is like easy points."
Therefore, the most expensive land in Tokyo's Ginza shopping district also started a civilian brand. Sweden parity fashion brand H & M in Ginza and Harajuku opened two stores, caused a sensation at the local.
Same parity walk route fashion clothing stores have the United States of Gap, Spain's Zara, as well as Japan's Uniqlo. These fashionable and store items, but prices are very popular and well received by the Japan Youth sought after.
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