Accompany the growth of countless American girls Barbie doll (Barbie), tomorrow (March 9) ushered in 50-year-old birthday. The face of global economic recession, Barbie manufacturers look to China at the Shanghai opened the world's first Flagship Store "in Shanghai Barbie" (Barbie Shanghai), hope to be able to develop the Chinese market to stimulate sales, so that Barbie avoid "middle-aged crisis. "
"Barbie in Shanghai," opening Friday. It is located in Shanghai, Huaihai Middle Road, 6-storey, building area of about 3,500 square feet, the shop has Barbie in addition to subject areas, the sale of beauty products, advanced women, jewelry, electrical appliances, books and so on, have the design of the base camp, so that customers design their own Barbie; store has restaurants, bars and ice cream bar, selling Barbie brand food; customers are able to care Barber and Spa Skin Care Center, enjoy the beauty and manicure services.
Customers last year, sales of electronic products fell into one
Barbie to enter the Chinese mainland market has been 7 years, but Barbie sales in Asia accounted for only its total global sales of 5%, China Barbie Girl PLAYING ratio is not high, the Shanghai flagship store can stimulate Barbie sales are still unknowns. Dixon Barbie brand manager in the Chinese market prospects. He said that although the financial tsunami happened, but mainland China is still great potential for the consumer market, "the next 5 to 10 years, China is no reason why not our biggest market." Dixon would like to work with the mainland brand toys to turn Barbie into a cross of all ages creative brand toys.
Barbie in March 9, 1959 Toys available in New York, to date, global sales of more than one billion, owns, on average, each American Girl 8. Barbie costumes are always the most attractive place, but also reflect trends in fashion and culture, some clothes from designer such as Gucci, Calvin Klein, Versace design.
Electronics and online at Game popularity and economic crises, the Barbie sales in recent years greatly reduced and the fourth quarter of last year sales in 2007 fell 21 percent over the same period, sales fell 9 percent throughout the year. Oppenheim Toy industry observers said: "It is obvious that modern girls play with toys taste has changed, they play computer, mobile phone, a doll is just part of their livelihood, Barbie is just one small part of them."
Chinese people love new things stimulate sales
But the United States market at a time when the alarm sounded, and many many 20-30 year-old Chinese woman, only in recent years came into contact with Barbie. 26-year-old Wang said: "The friends and relatives at the age of 20 gave me my life for the first Barbie birthday present, I immediately fell in love with Barbie, and she was very beautiful. Sometimes I would talk to her feelings, she will always be maintain a charming smile, are good listeners. "
McGowan Toy analysts think China's market will help to stimulate the Barbie sales, he pointed out that China is now more accessible in the Western culture, and economic capacity, "When Chinese people know the United States deeper and better understanding of American popular and Entertainment culture, Barbie and Mickey Mouse, etc. will be able to brand the United States mentioned in the same breath. "
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