What are the high quality brands, so office workers buy their own, even if difficult to make ends meet? By Cheers magazine surveyed "Taiwan office workers ideal boutique brand survey" results released this year, consumers buy products to reduce the budget, with an emphasis on quality and price better than the uniqueness of the design. Take a look at one up.
Downturn workers purchase behavior for products is time to consider a rational growth. (Photo Source Brain)
(Brain.com popular news) delay in the economic clouds bottom, all walks of life are subject to the impact of consumer retrenchment, known as "the last line of defense" of popular products will also be spared?
"Cheers" magazine released the latest "Taiwan office workers ideal boutique brand survey" found that, in recession, a time when salaries thinning, nearly 6 percent of people buy products this year's budget will be reduced, mostly to reduce the 5 thousand yuan (56.3%), or about 1 million yuan (32.9%); in the budget-oriented, the workers attach importance to quality and price is better than the uniqueness of the design.
In addition, the top five most popular brands in Taiwan office workers, including BURBERRY, GIORGIO ARMANI, LOUIS VUITTON, SEIKO, etc., while the Japanese car veteran TOYOTA, thick hard to image, selected "most representative of Taiwan office workers" brand; As office worker who is representative of the hearts of the best style? Film Maggie Cheung Yan Kai-tai and entrepreneurs are the first choice.
4,000,000 white-collar workers as spokesmen, in addition to depth tracking the status of the workplace, "Cheers" magazine for "Taiwan office workers investigate the ideal boutique brand", for all walks of life working for the Web survey, a total of 3694 questionnaires were distributed Recycling. Participating in the survey the average monthly salary of 4 million yuan accounted for 43%, which was earning more than 10 million in high-end director, the survey response to the current quality of Taiwan office workers purchasing power.
TOYOTA hard to image thick, was elected "most representative of Taiwan office workers" brand
This survey the most interesting finding was that respondents were asked: "Do you think what a brand can best represent the spirit of Taiwan office workers?" Options, including clothing, leather goods, watches, accessories or car, such as well-known brands, and The answer was the Japanese auto brand TOYOTA (29.86%).
TOYOTA agent and Thai automotive public relations manager, said Stephen Yang, TOYOTA characteristics is that there is no characteristics. The vehicle-to-earth price, durable, civilians, and low maintenance costs, has been Taiwan's office workers are most likely to close, trusted brands, long-term market share in Taiwan into a near 4.
Researched consumer behavior study of the political Head of the Department of Management University of enterprises consider Lien-Ti Bei, TOYOTA win mainly because, although the brand from Japan, but Taiwan people have a hard solid brand impression. TOYOTA Series regular shape performance and brand impression with the people of Taiwan echos the spirit of diligent and become the representative of the brand of choice for office workers.
Consumer longer observation period, re-rational appreciation of
The survey found, even though they pay cuts, layoffs continuing case, there are still as high as 8 into 3 office workers had to buy products over the past year. However, there is nearly 6 percent of people buy products this year's budget will be reduced, which reduced the majority of 5 thousand dollars less (56.3%), or about 1 million yuan (32.9%). Pacific Sogo Department Store (SOGO) operating, general manager Li Kuang-jung believes that although the market may look fine, but consumers buy high-precision variable, more and more difficult to easily pull out their wallets.
Hong Kong, Li-Chuan, director of consumer research media companies analysis, white-collar workers over the past purchase behavior of products are: Once items, approximately 2 months after the purchase to gain the upper hand. Now in response to thinning salaries, purchase products, though still in demand, but longer observation period for 6 ~ 9 months. Or second best, from the A line to the B line brand brand.
Survey results show, office workers yearning for quality reasons, almost half of the products on behalf of an individual think and unique taste. However, they buy at the actual selection of brands, the most important factor remains the quality and price, far exceeding the design is unique, brand spirit, popularity and other factors, shows that under the budget-oriented to meet the practical considerations are still more than satisfy the rational on the demand for aesthetic sensibility.
Who is the most powerful celebrities have style? Maggie Cheung women love men elected Yan Kai-tai
Products usually can not be separated from the desire to demonstrate self-consciousness, the so-called personal style, often through the use of the brand to shape everyday life. Who are the best minds working style spokesmen?
Survey shows large men and women of different ideas. Hong Kong movie star Maggie Cheung think women are the best representative of our style, men are the most important Yulon Group CEO Yan Kai-tai.
And different positions, consider the direction are also different. Analysis of survey results and found that the higher posts, the more representative figure of great importance to the professional colors, such as Yan Kai-tai, chairman of orange fruit Designed You-Bai, Maggie Cheung, are the best in their respective fields. In contrast, junior respondents were generally more care about appearance.
In addition, five workers think think clothing is the most powerful personal style highlighted items. Pointed out that the Lien-Ti Bei, apparel accounted for the largest area of the human body, changes in the largest, most vulnerable workers through the clothing selection, displaying the unique ideas of individuals.
5 large white-collar workers ideal boutique brand
Purchasing power and quality with the personal income showed a positive correlation between workers and jobs, income and jobs in different brand preference, but also have differences. Apparel for women, men apparel, bags, watches, automobiles and other large items 5, the election of "ideal workers boutique brand", but also for showing the different findings.
The most popular female clothing brand: BURBERRY
150-year history BURBERRY, classic plaid pattern, white-collar workers are the eyes of much elegant image, immediately after are at CHANEL. And No. 3 was not taking the extravagant route agnes `b, with appropriate tailoring with nature, combined with quiet colors, providing distinct new French trend, favored by white-collar workers. In addition, MANGO, ZARA, such as in the popular front-end, but high clothing brand, also well received by the favorite female office workers.
The most favorite brand of men: GIORGIO ARMANI
Hollywood has been saying: "I do not know what to wear, wear on GIORGIO ARMANI yes." Mean in a formal setting, with high fashion sense indicators GIORGIO ARMANI Forever is the most appropriate to wear.
Taiwan has since Yan Kai-tai, Hon Hai Group Chairman Terry Gou GIORGIO ARMANI wear a suit to attend the various public occasions, GIORGIO ARMANI men in Taiwan has become a lot of office workers driving force behind the struggle one must have a closet.
Outside the suit, casual clothing for men is also very high visibility, Timberland, LACOSTE, POLO JEANS, CK JEANS brands are the front-end rankings.
The most favorite brand bag: LOUIS VUITTON
LOUIS VUITTON win "package Wang No. 1" was not unexpected. In addition, the analysis of survey results, such as different grades of the respondents expressed considerable differences bag selection. As director of high-end brand bag favorite skewed towards the high unit price on a classic leather goods, such as HERMÈS, Salvatore Ferragamo, BALLY, MONT BLANC and so on.
The most popular watch brands: SEIKO
From Japan SEIKO, with quality assurance of brand image, but over the past SEIKO brand spokesmen are many professional image of celebrities, such as well-known Japanese actress Miho Kanno, F1 racing driver Jenson Button, and therefore suffer stress texture favorite office workers. Taiwan consumers to select a watch brand for the principle of utility, does not have to super-high unit price can not be. CITIZEN, CASIO, SWATCH, such as a mid-range brands were also several places in the former location.
Most want to buy the car brand: TOYOTA
Survey found that consumers buy a car brand considerations were, the price is acceptable, vehicle performance and attractive design of cars, car dealers, such as the service is good. And TOYOTA is in line with these conditions, it ranked No. 1.
Secondly, the advanced car purchase is still the dream of many white-collar workers, such as BMW, LEXUS, Audi and other advanced saloon cars, are still occupied
Most want to buy several brands before the location. Among them, the low-key luxury LEXUS beyond Mercedes-Benz, to become director of the most high-end brands want to buy the first two, second only to BMW.
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